In 2020, CNBC wrote about how Timberland was elevated to a billion-dollar company thanks to the popularity of hip-hop culture. It's very interesting how that company now owned by VF Corporation found itself embracing Black consumers and in it's own way helped Black fashion designers get more notice. Also the company also attempted to be a force of good in Black communities.
For me, I don't think I'll be throwing any Timbs away anytime soon. Perhaps for those that haven't been in someway damaged from use, make sure that someone else will be blessed with them for as long as they can be worn.
