First Keynote for New Apple CEO Ternus: Premium Only

 Wednesday, Sept 9, 2026 noon Chicago-time. “Surprise and Shine.” First product keynote for John Ternus, Apple’s new CEO as of Sept 1. He ran hardware engineering; Tim Cook is now executive chairman. Ternus already called next week a “huge launch.”

Source: OSXDaily

New iPhones

September is the expensive aisle.

Expected

• iPhone 18 Pro — same shape as last year’s Pro, smaller Dynamic Island, A20 Pro chip, camera upgrades, new colors (Dark Cherry is the one)
• iPhone 18 Pro Max — same, plus a bigger battery
• Foldable iPhone (likely iPhone Ultra) — first Apple foldable, book-style, ~5.5" closed / ~7.8" open, rumored $2,000–$2,500

Dummy units say the Pros barely change on the outside. Color is the visible update.

Budget iPhone?

Not this month. No base iPhone 18. No 18e. No cheap model.

Apple is splitting the lineup. iPhone 18, iPhone 18e, and iPhone Air 2 are expected in spring 2027. If you want a new phone that isn’t Pro or foldable, wait.

iPads

Don’t expect one on the 9th.

The one that could still land this fall: OLED iPad mini, first OLED on the mini, faster chip. Gurman says it should go on sale by late October, likely as a press release, not a keynote. Air, base iPad, and Pro updates are pointed at 2027.

The list: three expensive iPhones on Sept 9. Budget iPhone next spring. Mini in October.

Using the first iPad in 2020

[VIDEO] I can't believe it's 2020 and I probably said that about 2010. Ten years ago the first iPad was released and it was quite a boxy device. Perhaps one day I will show you the first iPad I bought which was actually the iPad 2 which isn't as boxy and the form factor I do miss these days.

It's amazing to see how the tech has evolved from the iPad to the iPhone for example and I've been thinking about showing you my favorite and first iPhone of all time. Interestingly for the iPhone I see there could be a return to the form factor that I do like from the various designs.

Either way I never owned the first iPad but it was a nifty device. As a consumer my first question ought to be what can I do with it? I know what I do with my iPad now which is basically surf the internet, check my social media, and my emails. Sometimes take photographs and video and more often use it for streaming.

To see this review brings back some memories of playing with this device at the Apple store on Michigan Avenue. However little did I know that I'd be playing with other devices in addition to an iPad from Apple Inc.

As an aside I wrote this about available tablet devices such as the iPad 2 back in 2011.